The firm of Oliver Leu and SaschSchwarck becomes the new dealer for new sails and also for other products from Elvstrøm A / S. So far, the company based in Marin-Heiligenhafen has been the contact and sales partner for the US brand Doyle Segel. Now the logos on the facade of the company building will soon be exchanged for the red crown from Elvstrøm.
Leu and Schwarck have been running Oleu-Segel GmbH together for many years. Together with their partner Bjarne Lorenzen, they will now be the main shareholders and driving forces behind the new company Elvstrøm Germany. The company headquarters will remain at the Heiligenhafen location. Elvstrøm Sails also wants to use the new cooperation as a platform for further expansion of the brand in Germany. The current dealers of Oleu-Segel and Elvstrøm Sails in northern and central Germany will be part of this new network and, in cooperation with Felix Ertel's sailing manufacturer Bodensee in Tettnang, will form a strong sales force on the German market.
Simultaneously with the establishment of the new sales company Elvstrøm Germany, the sale of new boats from the First series by Beneteau, the distribution of the cult brand Blond for fashionable shoulder bags and the production of technical design sun sails will continue in a separate setup under the company name Oleu Watersports GmbH.