Market researchers basically want the same thing as sailors: determine the course to their destination as precisely as possible. In both cases, this requires an accurate determination of the position.
Alexander Freude, student at the University of Applied Sciences for Technology and Economics in Berlin, examines the present and trends in the market segment of sailing in his diploma thesis, based on the current situation in the industry and the habits and wishes of sailors.
The purpose of the following survey is to give ship and boat builders as well as charter companies new impulses and to better tailor their offers to customer needs. That means: With your opinion you may determine part of the future - new products, better service, more market-oriented offers.
Participation is worthwhile. Three attractive prizes will be raffled among all those who take part in the survey (no legal recourse, closing date: January 11, 2004). You can win the HT50 handheld radio from Simrad valued at 489 euros, as well as the breathable jacket "Melbourne" (169.90 euros) and the roll-up bag "Weekend Bag" (89.90 euros) from Marinepool.