With the German circumnavigator and participant in the last Louis Vuitton Cup, the team supported by T-Systems wants to finish in the bottom four. From the point of view of the communication professionals, there are also other pillars of their sailing campaign.
Dieter Schweer, Head of Corporate Marketing & Communications at T-Systems, explained his company's new sponsorship concept in Düsseldorf. They want to get involved in everything from youth sailing to the America's Cup. For the first time, Tim Kröger from Hamburg was presented to the public as a team member of the South African campaign "Shosholoza". "I will form a team with my friend from my circumnavigation, Paul Standbridge. The South Africans can run, but everyone wants them to run faster."
Kröger will go to South Africa this year. "Otherwise I'll stay where the team is. My contract will run until 2007." Above all, he praised the campaign's sympathy. "It is people like the Italian Salvatore Sarno, the Managing Director of" Shosholoza "that we miss in Germany. They first make an advance payment and then think further."
When asked why T-Systems is not also involved in a German campaign, Schweer said: "We analyzed many teams. The South Africans fit best with what we wanted to depict. We are active in 20 countries, too in South Africa. The team is already sailing and has great support from the population. All signs have been positive. " In addition, the 2010 World Cup - four years after Germany - is in South Africa. The world is increasingly looking to the Cape region."
In addition, T-Systems is involved nationally in the Olympic field, in which two teams in each of the Tornado, Yngling and 49er classes are supported at least until Beijing 2008. Third, it was announced that there would be an exchange between South African and German Opti sailors. Contact man Gunter Persiehl from the North German Regatta Club said: "We hope to be able to welcome five South African sailors to the championship on the Baltic Sea next year."